2022 | For Vaaka Media

Ooru


Branding + Cover Art + Brand Guide


“Ooru is a new podcast about Bengaluru city in India and its future. Join us as we find out what we’re doing to plan for our city’s sustainability: for our food, our water, our trees, our lakes, our streets and our lives.” - Vaaka Media

The slender loris is one of Bengaluru’s most unique yet little-known urban wildlife species—an endangered primate that has managed to survive in the city's shrinking green spaces. As a symbol of resilience, adaptability, and the delicate balance between nature and urban life, the slender loris perfectly represents our podcast’s mission: to explore how we can keep Bengaluru green and thriving. Just as this elusive primate depends on the city’s tree cover, our sustainability efforts must ensure that Bengaluru remains a place where both wildlife and people can coexist.

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