Broadridge
An off-beat look at prominent themes that shape Indian culture; the workspace is an electrifying journey through the beauty of word, image, colour and commentary.
Broadridge is a financial solutions company that capitalises on communications, technology and analytics to transform their businesses.
The graphic approach for this office was aimed at alleviating the often challenging and focused nature of their work. Targeting the young employee demography, we explored visual puns and word-play that dealt with familiar, relatable nuances of everyday life.
This was also an opportunity to explore the distinctive features of Indian culture; through bold imagery, bright colours and idiosyncratic phrases that tie it all together. The three floors of the office each explored a theme— Indian Innovations, Indian language and Indian professions.
Role : Creative Lead
Director : Bhushanraj R
A ‘Buri Nazar Free Zone’ along with other such verbo-visual puns, recur through the workspace, celebrating these unique innovations in Indian culture
The ‘Nimbu-Mirchi’ (lemon and chillies) is said to ward of the ‘Buri-Nazar’ (evil eye) from any space, and even bestow good luck.
Celebrating the ‘Doodh-wala’ (Milk-man)
Paying homage to the Woven Cane Baskets that transport produce through the country
The classic Iron-Press is used even today by local ‘Istriwalas’
A tour of Indian Innovation is incomplete without the Auto-rickshaw’s manual horn
